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Strategic priorities for a sustainable tourism future in Flanders

Policy

13 June 2025

Strategic priorities for a sustainable tourism future in Flanders

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

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An illustrative photo of brown buildings near a river.

VisitFlanders’ 2019–2024 tourism policy recommendations promote a sustainable, inclusive, and innovative approach to tourism that benefits both visitors and local communities.

Publishing org

Visitflanders

Topics
Geographical descriptors

Belgium

Organisation Type

Academic / Research and VET Institutions

Company with 250 or more employees

Consumer Organisations

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU Institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local Authorities

Media / Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Regional Authorities

SMEs (a company with less than 250 employees)

Trade Unions

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Coordinated information on travelling

    • Governance of tourism destinations

    • Green Transition of Tourism Companies and SMEs

    • Well-being of residents

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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The Recommendations for Tourism Policy 2019–2024, published by VisitFlanders, outlines strategic priorities for the Flemish tourism sector, advocating for a shift towards sustainable, inclusive, and future-oriented tourism. The document emphasises the importance of co-creation with local communities, accessibility for all, and a balance between economic growth and quality of life.

Instead of traditional growth-focused strategies, VisitFlanders urges the development of a tourism policy that fosters innovation, digital transformation, and the safeguarding of cultural and natural heritage. The memorandum also highlights the need for strong governance, data-driven decision-making, and cross-sector collaboration to ensure tourism contributes positively to Flanders’ society and environment.

To explore the policy document in detail, follow the attached link on the left-hand side of the platform. 

#Tourism development #Sustainable tourism #Community engagement #Innovation in tourism 

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