Policy
02 June 2025
Vienna’s vision 2025: Balancing tourism and quality of life
Policy
02 June 2025
Urban/city tourism
Governance of tourism destinations
Tourism strategies
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The Vienna's 2025 strategy outlines a sustainable and inclusive approach to tourism that prioritises quality of life, innovation, and environmental responsibility over sheer visitor growth.
Vienna Tourist Board
Topics
Austria
Academic / Research and VET Institutions
Company with 250 or more employees
Consumer Organisations
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
EU Institutions
Financial Institutions and Investors
Industry Associations and Chambers of Commerce
International Organisations
Local Authorities
Media / Journalist Organisations
National authorities
Networks and Federations / Confederations
NGOs / Non-profits
Regional Authorities
SMEs (a company with less than 250 employees)
Trade Unions
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Specific types of tourism
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Urban/city tourism
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Transition Pathway Strategic Areas
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Governance of tourism destinations
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Tourism strategies
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Well-being of residents
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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The "Reshaping Vienna – Visitor Economy Strategy 2025", updated by the Vienna Tourist Board in October 2021, outlines a forward-looking vision for sustainable and inclusive tourism development. Building on decades of success, the strategy shifts focus from growth in visitor numbers to enhancing the quality of life for both residents and guests. It introduces the “Viennese Strategy Diamond” as a symbol of the city’s commitment to preserving its unique character while fostering innovation and resilience in the visitor economy.
The strategy promotes a holistic approach to tourism, defining visitors broadly to include not only tourists but also students, business travellers, and day visitors. It prioritises three key action areas: placemaking and marketing, strengthening Vienna as a meeting destination, and implementing smart, resource-efficient solutions. Underpinned by values such as premium quality, cosmopolitanism, and digital humanism, the strategy aims to balance economic impact with environmental sustainability and social well-being.
To explore the policy document in detail, follow the attached link on the left-hand side of the platform.
#Destination management #Tourism development #Sustainable tourism #Innovation in tourism
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