Discussion forum

The European Tourism Day on 26 January 2026 brought together leaders from across Europe - policymakers, CEOs, destinations and businesses to reflect on the future of EU tourism and how

Welcome to this month’s online discussion!

Travel technology has shifted from being a supporting tool to becoming the structural backbone of Europe’s tourism ecosystem. Digital booking platforms and destination‑level digital

Great to have you in the EU Tourism Platform! 

Let's get to know each other - reply with:

1) Where are you joining from (city/country)

2) What tourism-related topic excites

Welcome to our January discussion! 
2025 was a year of transformation for European tourism – sustainability, digitalisation, evolving demand and workforce adaptation all took center stage.
We invite you to

New Research: The Rural Tourism Renaissance
Evidence for Rural Tourism's Growing Economic Role

Traditional rural industries across Europe are in decline. Employment in agriculture, forestry and fishing has fallen by

Welcome to our new monthly discussion topic! 

As highlighted in our latest monthly article "Decarbonising Tourism: Navigating Climate Goals and Global Competitiveness”, tourism is at a crossroads: it remains a

Tourism in Europe is transforming. But transformation starts with awareness.

From sustainability to digitalisation, the skills needed are evolving fast — yet many businesses still don’t know what to prepare

Every year travel is evolving. Smarter tech, deeper values, and greener choices are reshaping how we explore the world. But the future isn’t just about movement - it’s about meaning, mindfulness, and safety. 

Tourism offers diverse job opportunities—but many roles still face challenges like temporary contracts, pay gaps, and limited career growth, especially for women and young workers.

To build a resilient and

Artificial Intelligence is transforming tourism across Europe — but not by replacing people. It’s helping small businesses reach new markets, supporting smarter destination management, and making tourism more sustainable.
From

This discussion forum is all about collaboration, connection, exchanging of fresh ideas and co-shaping the future of European tourism!

👋 Start by introducing yourself—who you are, where you're from

Destinations for All, 5^th to 7^th October 2025, Turin, Italy
Turin hosts the 3rd World Summit on Accessible Tourism

An international high-level event that will bring together professionals

Hi Community! 🌱

It would be great if we could hear more about local initiatives, news, best practices, and insights regarding the intersection of circular economy and cultural heritage in

Dear All,

European tourism stands at a crossroads. While sustainability has long been a guiding concept, the reality is that its principles have never been fully embraced across the sector

Dear all,

Summer tourism often brings both opportunity and pressure. But what if cities could manage the season smarter?

Valencia, recently named the 2024 European Capital of Smart Tourism

Dear all,

Despite the EU’s strong legal frameworks, travellers still face friction when crossing borders—be it through inconsistent visa procedures, fragmented infrastructure, or unclear communication.

This month, we invite you

Dear All,

Multimodal ticketing offers a seamless, user-friendly way to travel across regions and transport modes with a single ticket. It supports EU priorities like the Green Deal and the

Hi everyone! 

It would be great if we could hear more about local initiatives, news, best practices, and insights regarding the skills needs for twin transition.

Dear all,

This month, we are focusing on the challenges and solutions related to tourism growth in Europe. As tourism rebounds post-pandemic, many destinations are revisiting how to manage visitor

Hi everyone!

It would be great if we could hear more about local initiatives, news, best practices, and insights regarding the promotion of Product Environmental Footprint (PEF) and Organization Environmental

Dear all,

This month, we are focusing on the collaborative governance of destinations. Effective governance is crucial for managing destinations beyond mere tourism promotion. It involves addressing fragmented decision-making, clarifying

Hi everyone! It would be great if we could hear more about local initiatives, news, best practices, and insights regarding the circularity of tourism services. What have you achieved

Short-term rentals (STRs) have become a notable aspect of the European tourism sector, offering flexible and affordable accommodation options for tourists. However, the rapid growth of STRs has introduced a

Hi Everyone!

This month we invite you to join us in exploring:
-    Recent developments at national /regional levels which can play a crucial role for the future of EU Tourism

Urban mobility is a crucial aspect of the European Union’s tourism landscape, with cities acting as vibrant hubs for cultural heritage, events, and attractions. However, the influx of tourists often