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EU Textiles Ecosystem Platform

Online Module on Targeting Consumers

Library and support resources

16 December 2025

Online Module on Targeting Consumers

Skills

Social dimension

Sustainable competitiveness

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A woman browsing clothes on a rack with the text “WATEX women textile – Targeting consumers".

This module teaches strategies to engage consumers in sustainable fashion, covering communication, transparency, labelling, and circular models like Product-as-a-Service (PaaS). It shows how informed consumers can drive sustainability and equips learners with tools to promote conscious choices.

Content source
W4TEX Project Website
Publishing org

W4TEX Project

Topics
Geographical descriptors

Albania

Armenia

Austria

Belgium

Bosnia and Herzegovina

Bulgaria

Croatia

Cyprus

Czechia

Denmark

Estonia

EU-27

Finland

France

Georgia

Germany

Greece

Hungary

Iceland

Ireland

Italy

Kosovo

Latvia

Liechtenstein

Lithuania

Luxembourg

Malta

Moldova

Montenegro

Netherlands

North Macedonia

Norway

Poland

Portugal

Romania

Serbia

Slovakia

Slovenia

Spain

Sweden

Switzerland

Türkiye

Ukraine

Other

Organisation Type

Other

  • Transition Pathway's building blocks

    • Skills

    • Social dimension

    • Sustainable competitiveness

  • Industrial ecosystems

    • Retail

    • Textile

  • Textiles ecosystem areas

    • Fibres, yarns and fabrics

    • Apparel and clothing accessories

    • Household/interior textiles

    • Technical textiles

    • Leather and fur

    • Footwear

    • Research and Innovation

    • Technology and Machinery

    • Waste management, reuse and repair

    • Business support and Communication

    • Not area specific (interested in more than one of the above)

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This module focuses on educating consumers to encourage sustainable fashion practices. Learners explore communication strategies, product transparency, labelling, and circular business models such as Product-as-a-Service (PaaS) to foster responsible consumer behaviour.

The unit demonstrates how informed and engaged consumers can actively drive sustainability in the textile industry. Participants gain practical tools to promote conscious choices and encourage a shift toward more sustainable consumption patterns.

Learn more at https://www.w4tex-project.eu/

Documents

Online Module on Targeting Consumers
English
(547.46 KB - PDF)
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