This module focuses on educating consumers to encourage sustainable fashion practices. Learners explore communication strategies, product transparency, labelling, and circular business models such as Product-as-a-Service (PaaS) to foster responsible consumer behaviour.

The unit demonstrates how informed and engaged consumers can actively drive sustainability in the textile industry. Participants gain practical tools to promote conscious choices and encourage a shift toward more sustainable consumption patterns.

Learn more at https://www.w4tex-project.eu/