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DIGITOUR: Empowering tourism SMEs through digital innovation

Best practices

23 July 2025

DIGITOUR: Empowering tourism SMEs through digital innovation

Education tourism

Best practices, peer learning and networking

Digitalisation of tourism SMEs and destinations

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An illustrative photo of a camera, passport and sunglasses on a map.

Finalised on 30 April 2024, the DIGITOUR project helped to enhance innovation and competitiveness within the European tourism sector by equipping small and medium-sized tourism enterprises with the tools and knowledge required to harness digital technologies.

Authors

DIGITOUR project

Related Organisation(s)

Business Development Friesland

EOLAS S.L.

Eurodimensions

IDEC

Inishowen Development Partnership

Malta Business Bureau

Topics
Geographical descriptors

Greece

Ireland

Malta

Netherlands

Spain

Organisation Type

Academic / Research and VET Institutions

NGOs / Non-profits

SMEs (a company with less than 250 employees)

  • Specific types of tourism

    • Education tourism

  • Transition Pathway Strategic Areas

    • Best practices, peer learning and networking

    • Digitalisation of tourism SMEs and destinations

    • Innovative tourism services

    • Training opportunities

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Tour operator activities

    • Travel agency activities

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The DIGITOUR project (Building Digitalisation Readiness in the Tourism SME Sector), funded under the European Union’s Erasmus+ programme, was designed to boost the digital competences of tourism SMEs across Europe. Spanning two years—from 1 May 2022 to 30 April 2024—the initiative focused on enhancing the sector’s resilience, fostering ongoing industry collaboration, and creating a practical digital toolkit tailored to tourism businesses.

Key achievements of the project include the development of two core outputs available in four languages, an e-learning platform featuring 12 modules supported by eight animated videos, and the successful organisation of six multiplier events. Additionally, the project carried out extensive dissemination, exploitation, impact, and sustainability activities, alongside robust quality assurance, risk management, and continuous feedback mechanisms to ensure effective implementation.

For more details on the project’s objectives, focus areas, and outcomes, please follow the link provided on the left-hand side of the platform.

#Innovation in tourism #Digital nomadism #Travel technology

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