Lika, Croatia, has been recognised as a best practice by the Sustainable EU Tourism project for its successful development of a sustainable tourism model that strengthens local value chains and promotes regional identity.

Triggered by the establishment of the Lika Destination Cluster in 2017, the region built a coordinated strategy to connect tourism with local agriculture, crafts, and gastronomy. 

Through the introduction of the Lika Quality label, namely a state-recognised certification, traditional products meeting high standards of quality and sustainability were brought to market, securing local jobs and preserving cultural heritage.

The destination supported producers through dedicated training, 1:1 consultations, and networking with tourism businesses, while also creating strong visibility for local products through a dedicated shop in Plitvice Lakes National Park, Croatia’s most visited tourist site. Further efforts include the development of a quality label for restaurants and an online catalogue to share sustainable tourism ideas.

Lika’s experience demonstrates how rural destinations can foster inclusive tourism development through grassroots coordination, regional branding, and support for small producers - building resilience and recognition at both national and international levels. 

For more details on the key challenges the destination has faced, and the solutions implemented to address them, please refer to the attached document.