Estonia’s tourism sector continues to demonstrate resilience and a gradual recovery throughout 2025, as detailed data from Visit Estonia’s tourism statistics dashboard indicate. The monthly and annual accommodation figures, drawn from official sources, show that established accommodation providers served more visitors in key months. For example, in September 2025, accommodation establishments welcomed 288,000 tourists, representing a 4 % increase compared with September 2024, with both foreign and domestic visitor numbers rising. In August, nearly 460,000 tourists stayed overnight, driven by higher foreign visitor numbers despite a slight drop in domestic stays. The June data also showed growth in foreign tourism, with more than half of accommodated visitors coming for holiday purposes. 

These visitation patterns reflect Estonia’s established position as an attractive travel destination in Northern Europe. Accommodation statistics from recent years show sustained growth, with 3.6 million tourists served in 2024 — a 5% increase from 2023 — underscoring a post-pandemic recovery, though still not fully matching pre-2019 levels. 

The detailed data dashboard available on Visit Estonia’s official tourism portal makes it easier for tourism planners, policy-makers and businesses to monitor trends, track arrivals and overnight stays, and tailor products and services accordingly. The platform includes employment and financial indicators for the tourism industry, international balance of payments data and mobile positioning information that informs destination management strategies. 

From a European tourism perspective, Estonia’s emerging patterns offer valuable lessons in diversification and resilience. In 2025, foreign visitor growth over multiple months underscores the continued appeal of regional travel within the EU, while domestic tourism remains a key driver of overall performance. Estonia’s data — particularly in coastal and urban regions such as Harju County, Pärnu and Tartu — highlights the importance of a broad destination portfolio that includes city breaks, seaside holidays and nature exploration, aligning with broader trends toward experiential and sustainable travel.

For tourism stakeholders in Europe, analysing such open data helps to anticipate demand shifts, evaluate the impact of marketing initiatives, and design policies that support long-term tourism sustainability, community benefit and economic growth across all seasons.

Explore Estonia’s complete tourism statistics and data here: https://visitestonia.com/en/traveltrade/tourism-statistics-and-data

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