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Webinar resources "Bridging Skills and Practice: Data-driven tourism for destinations and SMEs"

Event resources

16 June 2026

Webinar resources "Bridging Skills and Practice: Data-driven tourism for destinations and SMEs"

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Illustrative image of the webinar Bridging Skills and Practice: Data-driven tourism for destinations and SMEs

The Skills, Resilience and Inclusions Subgroup of the Commission Expert Group "Together for EU Tourism" (T4T) co-organised a webinar on 5 June 2026, exploring how destinations and SMEs can build the skills, tools and organisational capacity needed to turn data into better decisions and real impact.

Authors

EU Tourism Platform team

Topics
Geographical descriptors

EU-27

Organisation Type

Academic / Research and VET Institutions

Company with 250 or more employees

Destination Management & Marketing Organisations

EU Institutions

Industry Associations and Chambers of Commerce

Local Authorities

National authorities

SMEs (a company with less than 250 employees)

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Best practices, peer learning and networking

    • Skills needs for twin transition

    • Tools for data on tourism

    • Training opportunities

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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This webinar introduced the FACILITATE project and its objectives, while creating a structured dialogue around two critical dimensions of the digital transition in tourism:
1.    the skills and capacity needs of tourism actors related to data management and data driven decision making, with a focus also on organisational changes needed, and
2.    the practical application of digital solutions and tools through concrete use cases and best practices from SMEs and destinations

The webinar was moderated by Dolores Ordoñez, Director at AnySolution, featuring presentations from the Breda University of Applied Sciences, ECTAA, CEHAT, Arctur d.o.o, Booking.com, TUR4all Travel Agency and the City of Dubrovnik.

More information about the webinar and key conclusions is presented in the Webinar Summary.

Watch now the recording!

Documents

Webinar Summary
English
(732.24 KB - PDF)
Download
Webinar material
English
(12.16 MB - PDF)
Download
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