The French Directorate General for Enterprise (DGE) has published a practical toolbox aimed at supporting and inspiring stakeholders in integrating residents into tourism strategies, while respecting the unique characteristics of each region. The toolbox includes a general fact sheet outlining key methodological principles, along with a series of practical sheets highlighting proven good practices.

These practical sheets present two main approaches:

• Residents as active contributors to local tourism strategies, illustrated through examples such as:
• The Tourism Agora of Bordeaux Métropole
• The micro-training programme by Cœur-de-Sud-Ouest Tourisme
• Saint-Nazaire Renversante’s “calls for representation” for promotional visuals
• The collaborative “Residents’ Favourites” map by Honfleur Terre d'Estuaire
• Residents as the target audience of tourism initiatives, with examples including:
• The “La Locale” map by the Entre-Deux-Mers Tourist Office
• Initiatives by the Honfleur Terre d'Estuaire and Isle-sur-la-Sorgue Tourist Offices
• Several other featured practices

All materials are freely accessible via the link provided on the left-hand side of the platform (The original piece available only in French).

#Stakeholder engagement #Community-based tourism #Destination management #Tourism development