This topic examined multimodal ticketing as a strategic tool for sustainable tourism mobility, focusing on how integrated ticketing systems can simplify door‑to‑door journeys across regions and transport modes. Drawing on the monthly article “One ticket to travel them all: Multimodal solutions in European tourism”,  the webinar “Connecting Europe: Multimodal Travel for Sustainable Tourism” along with the online discussion “Multimodal ticketing” in June 2025, the objective was to showcase how integrated ticketing can reshape the tourism ecosystem, improve accessibility, and support sustainability goals across Europe.  

Key themes included:

• Seamless door‑to‑door travel across modes and borders
• The role of data‑sharing, interoperability, and digital infrastructure
• Governance and regulatory alignment to enable fair access and competition
• Multimodal ticketing as a lever for decarbonizing tourism mobility

The initiatives showcased European efforts to adapt to more efficient, multimodal travel and integrated ticketing. 

• Rail leading sustainable tourism, Rail Europe initiative aiming at expanding cross-border and night train services such as the Paris-London route for rail to reduce short-haul flights.  
• Multimodal travel through digital innovation, Amadeus: initiative with an emphasis on B2B intermediary and  its capacity to connect rail, air, bus, and tourism services across markets.
• Brussels-Madrid multimodal travel: example by BEUC showcasing a consumer-centric perspective on the challenges of multimodal travel and specifically on the fragmented nature of the booking systems. 
• Unlock an Unexpected Upgrade, European Travel Commission: initiative designed to reframe sustainable travel as a premium, rewarding experience by promoting sustainable choices such as using green transport. 
• SNCF Connect: initiative providing an app facilitating last-mile connectivity through urban transport ticketing.

Stakeholder stories highlighted that multimodal travel is technically feasible and politically relevant but still faces structural barriers. 

Key conclusions and emerging trends include: 

• Digital interoperability as a main bottleneck: lack of standardization and limited access to transport data continue to slow down scalable multimodal ticketing solutions. 
• Governance and cooperation matter more than infrastructure: progress depends on alignment between transport operators, digital platforms, tourism actors, and policymakers rather than new physical assets alone.
• Integrated ticketing supports decarbonization: multimodal solutions make low-carbon travel options more convenient, encouraging shifts away from private cars and short-haul flights 
• Tourism actors must be part of the design: involving DMOs, SMEs, and intermediaries is essential to ensure accessibility, inclusiveness, and market uptake. 
• Growing momentum at EU level: signalling an emerging trend toward stronger EU coordination on multimodal digital mobility services relevant to tourism.