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“Smart Tourism Awards” Summary

Knowledge documents

08 July 2026

“Smart Tourism Awards” Summary

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The topic explored how EU Smart Tourism Awards act as a catalyst for smarter, more sustainable destination management, considering Valencia as a concrete example of a European Capital of Smart Tourism. The focus was on how award winning cities apply digital tools, governance measures, and sustainability principles to manage peak tourism periods while safeguarding residents’ quality of life.

Why it matters? 
Smart Tourism Awards provide visibility, benchmarking, and peer-learning opportunities for European destinations. They encourage cities to adopt data-driven, inclusive, and sustainability-oriented tourism models, particularly relevant in managing overtourism, seasonal pressure, and climate challenges in urban destinations. 

Publishing org

Editorial team

Topics
Geographical descriptors

Albania

Armenia

Austria

Belgium

Bosnia and Herzegovina

Bulgaria

Croatia

Cyprus

Czechia

Denmark

Estonia

EU-27

Finland

France

Georgia

Germany

Greece

Hungary

Iceland

Ireland

Italy

Kosovo

Latvia

Liechtenstein

Lithuania

Luxembourg

Malta

Moldova

Montenegro

Netherlands

North Macedonia

Norway

Poland

Portugal

Romania

Serbia

Slovakia

Slovenia

Spain

Sweden

Switzerland

Türkiye

Ukraine

Other

Organisation Type

Academic / Research and VET Institutions

Business Support Organisation

Company with 250 or more employees

Cluster Organisations

Consumer Organisations

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU Institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local Authorities

Media / Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Notified Bodies

Regional Authorities

SMEs (a company with less than 250 employees)

Social Economy Entity

Trade Unions

Other

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Best practices, peer learning and networking

    • Governance of tourism destinations

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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What is this topic about?

This topic examined how Smart Tourism Awards, notably the European Capital of Smart Tourism, recognize and promote innovative destination management approaches across Europe Drawing on the monthly article “Valencia – European Capital of Smart Tourism 2024: A Smart Summer Without the Strain” along with the online discussion “Smart Summer Cities” in August 2025, it  highlighted how awarded cities translate award criteria - sustainability, digitalization, accessibility, and cultural heritage - into practical policies and tools that address real tourism pressures.

Key themes included:

  • Governance and regulatory measures to manage visitor density
  • Digital and monitoring tools to decentralize visitor flows 
  • Resident-centric tourism planning and participatory governance 
  • Alignment between smart tourism and environmental objectives 

Stakeholder stories

The initiatives showcased illustrate how destinations and international organizatios are leveraging data and policy insights, including: 

Key conclusions and emerging trends

Stakeholder stories showcase how cities and destinations are using innovation and smart tourism approaches to address challenges related to seasonality, visitor pressure, and urban quality of life.

Key conclusions and emerging trends include:

  • Smart Tourism Awards act as a policy accelerator, encouraging cities to adopt integrated digital, sustainability, and governance solutions rather than isolated pilot actions. 
  • Managing seasonal pressure is become a core smart tourism challenge: with awarded cities prioritizing crowd management, decentralization of visitor flows, and regulatory tools during peak summer periods.
  • Resident well-being is increasingly central to smart tourism strategies, with destinations explicitly designing tourism policies that minimize negative impacts on housing, public space, and quality of urban life.  
  • Awards strengthen peer learning and replication, as cities use the Smart Tourism framework to exchange practices and inspire similar actions across Europe.
  • Smart tourism is converging with green objectives, with smart governance and digital tools supporting broader goals related to sustainability, climate resilience, and long‑term planning.
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