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Strategic blueprint for Greek tourism: 2030 vision and implementation

Knowledge documents

17 June 2025

Strategic blueprint for Greek tourism: 2030 vision and implementation

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

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The study “Greek Tourism 2030 | Action Plans”, commissioned by INSETE, presents a strategic framework for the sustainable development of tourism in Greece through to 2030.

Publishing org

Institute of SETE-INSETE

Topics
Geographical descriptors

Greece

Organisation Type

Academic / Research and VET Institutions

Business Support Organisation

Company with 250 or more employees

Cluster Organisations

Consumer Organisations

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU Institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local Authorities

Media / Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Notified Bodies

Regional Authorities

SMEs (a company with less than 250 employees)

Social Economy Entity

Trade Unions

Other

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Governance of tourism destinations

    • Tourism strategies

    • Well-being of residents

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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The Institute of SETE-INSETE has released a study titled "Greek Tourism 2030 | Action Plans", which outlines a strategic framework for the development of tourism products across various destinations and destination clusters throughout Greece. Completed in August 2021, the study presents a long-term plan for the sustainable development of Greek tourism through to 2030.

The study is designed to support public consultation processes and focuses on three primary objectives:

  • Extending the tourism season
  • Improving the geographical distribution of tourism demand
  • Increasing both the average visitor expenditure and the duration of stay

Accessible via the link provided on the left-hand side of the platform, the study includes the methodology, an analysis of global megatrends, an overview of tourism products and key international markets, an executive summary, a national action plan, and local action plans for 36 destinations and destination clusters.

#Destination management #Adaptation strategies #Tourism development #Innovation in tourism #Mobility #Sustainable tourism #Handbooks and guidelines 

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