Knowledge documents
16 December 2025
Unveiling Lithuania's Tourism Investment Potential: A Strategic Opportunity for Global Investors
Knowledge documents
16 December 2025
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
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UN Tourism's latest publication showcases Lithuania as a prime investment destination, emphasizing its strategic location and robust support for tourism. Discover why Lithuania is gaining global attention for its unique investment opportunities and sustainable growth prospects.
UN Tourism
UN Tourism
Topics
Lithuania
Academic / Research and VET Institutions
Business Support Organisation
Company with 250 or more employees
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
Financial Institutions and Investors
Industry Associations and Chambers of Commerce
Local Authorities
National authorities
Regional Authorities
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Changes in tourism demand and opportunities
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Funding and support measures
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Green Transition of Tourism Companies and SMEs
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Innovative tourism services
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Online visibility of tourism offer
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Tourism strategies
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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During a high-profile visit to Madrid, UN Tourism presented its comprehensive publication, "Tourism Doing Business – Investing in Lithuania," aimed at showcasing Lithuania as a burgeoning hub for tourism investment. As Europe increasingly seeks sustainable and innovative tourism solutions, Lithuania stands out with its strategic location at the crossroads of Northern and Eastern Europe.
The report, crafted by leading figures in tourism innovation and investments, highlights Lithuania’s dynamic economic environment, bolstered by projected GDP growth and low corporate tax incentives. The document details the country’s investment-friendly infrastructure, world-class digital capabilities, and a commitment to environmental sustainability—a tier-one prospect for investors prioritizing long-term returns.
Lithuania’s vibrant cities, rich heritage sites, and untouched natural landscapes offer a diversified tourism offering, further supported by government incentives and EU funding.
The initiative has been backed by Lithuania’s Minister of the Economy and Innovation, along with international collaborators, as it presents a unique co-creation opportunity in tourism that aligns with global sustainable development goals.
To explore the full depth of opportunities and insights, the comprehensive report is available for reading, encouraging stakeholders to join in fostering a resilient tourism sector in Lithuania.
#Sustainable tourism #Cultural preservation #Wellness tourism #Sustainable destinations #Green financing #Innovation in tourism
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