Learning resources
13 May 2026
DEPLOYTOUR podcast: When Tourism meets Data
Learning resources
13 May 2026
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
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Welcome to the DEPLOYTOUR podcast series which aims at connecting data, people, and places for the future of European tourism. Each episode turns complex data innovation into clear, human stories that address real industry challenges and gives a voice to the people shaping the future of tourism in Europe.
As tourism professionals, you’ll gain practical knowledge and examples you can apply directly to your own business. Get ready to unlock new possibilities, after these episodes, you’ll see data in a whole new light!
In the framework of the European Digital Europe Programme, supported by the European Commission, DEPLOYTOUR is a 3 year project which aims to develop a trusted Common European Tourism Data Space (ETDS).
DEPLOYTOUR
DEPLOYTOUR
Deploytour Tourism Dataspace
Topics
Albania
Armenia
Austria
Belgium
Bosnia and Herzegovina
Bulgaria
Croatia
Cyprus
Czechia
Denmark
Estonia
EU-27
Finland
France
Georgia
Germany
Greece
Hungary
Iceland
Ireland
Italy
Kosovo
Latvia
Liechtenstein
Lithuania
Luxembourg
Malta
Moldova
Montenegro
Netherlands
North Macedonia
Norway
Poland
Portugal
Romania
Serbia
Slovakia
Slovenia
Spain
Sweden
Switzerland
Türkiye
Ukraine
Other
Academic / Research and VET Institutions
Business Support Organisation
Company with 250 or more employees
Cluster Organisations
Consumer Organisations
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
EU Institutions
Financial Institutions and Investors
Industry Associations and Chambers of Commerce
International Organisations
Local Authorities
Media / Journalist Organisations
National authorities
Networks and Federations / Confederations
NGOs / Non-profits
Notified Bodies
Regional Authorities
SMEs (a company with less than 250 employees)
Social Economy Entity
Trade Unions
Other
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Best practices, peer learning and networking
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Changes in tourism demand and opportunities
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Digitalisation of tourism SMEs and destinations
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Governance of tourism destinations
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Green Transition of Tourism Companies and SMEs
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R&I on climate-friendly tourism
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R&I on digital tools for tourism
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Tools for data on tourism
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Tourism strategies
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Training opportunities
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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Discover DEPLOYTOUR New Podcast Series: Tourism Meets Data
Hosted by Josep Pons from Disset, Tourism Meets Data brings together industry experts and local tourism stakeholders to explore how data sharing is transforming the sector. Each episode features real-world stories and practical examples drawn from the DEPLOYTOUR pilots, making complex topics like data spaces accessible to all tourism professionals. After listening, you will see data, and the opportunities it unlocks, in a whole new light!
Discover the available episodes.⬇️
#1: Rethinking tourism through data with Dolores Ordoñez Director of Anysolution and DEPLOYTOUR coordinator
Through this first episode, Dolores Ordoñez, coordinator of DEPLOYTOUR, introduces this European project and explains how creating a trusted tourism data space can improve collaboration, innovation, and decision-making across the tourism sector.
#2: What is a Data Space, and how does it support tourism? With Jonathan Huffstutler, Marketing & Tourism Director at EONA-X
In this second episode, we explore the concept of data spaces through practical examples and clear explanations, going beyond the technical buzzword.
#3: The European Commission’s vision on data for the tourism sector with Misa Labarile, Policy Officer (Tourism) at the EC and Dolores Ordoñez, Director of Anysolution and DEPLOYTOUR coordinator
In this third episode, we zoom out to the European level to understand why data has become a strategic priority for the European Union (EU), and what this means for tourism. From the European Data Strategy to the Common European Tourism Data Space, this episode explores how and why these initiatives come together to build a trusted, ethical, and collaborative data ecosystem in which everyone across Europe can share and benefit from data.
#4: Sustainable Tourism Management in Alpine Regions with Tonja Sodja, Digital Project Manager at Tourism Bohinj DMO.
In this episode, Tanja Digital Project Manager at Tourism Bohinj DMO, shares how the Julian Alps, a cross-border destination, uses data and digital tools to tackle seasonal overcrowding, sustainability pressures, and their impact on local communities and the natural environment. How can data and partnerships make a real difference? Listen to find out and learn from the best practices and innovative solutions emerging from this DEPLOYTOUR pilot.
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