News
18 November 2025
Austria advances tourism with “Plan T” masterplan update
News
18 November 2025
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
+41 more
Login / create an account to be able to react
-
23
A few months have passed since in April 2025, when Austria’s Parliament announced that the coalition government would evolve its tourism strategy under the existing “Plan T” masterplan. The update emphasised stakeholder participation, digitalisation, sustainability, workforce training and support for small family-run tourism enterprises. The policy also addresses the special needs of alpine infrastructure, rural inns and short-letting platforms, signalling a broader shift toward responsible and inclusive tourism management. Full information: https://www.parlament.gv.at/aktuelles/pk/jahr_2025/pk0256
Federal Ministry for Economy, Energy and Tourism of Austria
Federal Ministry for Economy, Energy and Tourism of Austria
Topics
Austria
Academic / Research and VET Institutions
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
Industry Associations and Chambers of Commerce
Local Authorities
National authorities
NGOs / Non-profits
Regional Authorities
-
Specific types of tourism
-
-
Adventure tourism
-
Coastal, maritime and inland water tourism
-
Cultural tourism
-
Ecotourism
-
Education tourism
-
Festival tourism
-
Gastronomy tourism
-
Health and medical tourism
-
MICE tourism
-
Mountain tourism
-
Religious tourism
-
Rural tourism
-
Sports tourism
-
Urban/city tourism
-
Wellness tourism
-
-
Transition Pathway Strategic Areas
-
-
Changes in tourism demand and opportunities
-
Governance of tourism destinations
-
Tourism strategies
-
-
Business activities
-
-
Activities of amusement parks and theme parks
-
Activities of associations and other organisations supporting tourism
-
Air passenger transport
-
Camping grounds, recreational vehicle parks and trailer parks
-
Events catering and other food services
-
Festivals, cultural and entertainment activities
-
Gardens and nature reserves activities
-
Holiday Housing / Apartments and other short stay accommodation
-
Hotel and similar accommodation
-
Mobile beverage services
-
Mobile food services
-
Museums
-
Operation of historical sites
-
Other
-
Other accommodation
-
Other amusement and recreation activities
-
Other food and beverage services
-
Other holiday reservation services
-
Other tourism transportation activities
-
Rail Passenger transport
-
Recreational and sport activities
-
Restaurants, cafes and bars (Food and Beverage serving activities)
-
Road passenger transport
-
Tour operator activities
-
Travel agency activities
-
Water (sea, coastal and inland) passenger transport
-
Share
Back in April 2025 Austrian Parliament adopted the update for the document called “‘Plan T’: Coalition wants to further develop masterplan for tourism”. According to the document, the original Plan T—launched in 2019—marked a major shift in Austrian tourism policy by placing greater emphasis on the needs of employees, companies and local communities. The coalition parties now propose a participatory stakeholder process to update the masterplan, integrating priorities such as sustainability, digitalisation, artificial intelligence, workforce development and reduced bureaucracy for small tourism businesses.
This legislative initiative matters for European tourism because Austria is a key destination in the Alps and a benchmark for sustainable tourism governance. The update demonstrates how established destinations are adapting to modern expectations by improving workforce conditions, supporting small operators and strengthening environmental responsibility. With special attention to alpine infrastructure, rural hospitality and the regulation of short-letting platforms, Austria is addressing both traditional and emerging tourism challenges in a coordinated way.
For tourism operators, this means preparing for adjustments in reporting, standards and digital processes as the participatory update unfolds. The focus on local communities and responsible management aligns with broader European trends aimed at ensuring quality visitor experiences while protecting cultural and natural assets. Overall, Austria’s approach illustrates how national tourism policies can integrate sustainability, innovation and community engagement in a coherent long-term strategy.
#Sustainable and Eco-Friendly Tourism #Responsible travel #Low-impact tourism #Sustainable destinations #Tourism development
Comments (0)
Related content
See also
Jump into the conversation with the community!
- Categories
- Coastal, maritime and inland water tourism Cultural tourism Ecotourism +64 more
Explore our May article on unbalanced tourism
- Categories
- Coastal, maritime and inland water tourism Cultural tourism Ecotourism +64 more
Upcoming Webinar 24 April 2025 "Better together: Improving tourism through a collaborative approach to effective governance"
- Categories
- Coastal, maritime and inland water tourism Cultural tourism Ecotourism +46 more