News
12 January 2026
Revitalizing Austrian Tourism: A Blueprint for Growth and Sustainability
News
12 January 2026
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
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Austria is embarking on a comprehensive plan to enhance its tourism sector, focusing on sustainability, economic stability, and international competitiveness amid current global challenges.
Austrian Federal Chancellery
Austrian Federal Chancellery
Topics
Austria
Academic / Research and VET Institutions
Business Support Organisation
Company with 250 or more employees
Cluster Organisations
Consumer Organisations
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
EU Institutions
Financial Institutions and Investors
Industry Associations and Chambers of Commerce
International Organisations
Local Authorities
Media / Journalist Organisations
National authorities
Networks and Federations / Confederations
NGOs / Non-profits
Notified Bodies
Regional Authorities
SMEs (a company with less than 250 employees)
Social Economy Entity
Trade Unions
Other
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Changes in tourism demand and opportunities
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Governance of tourism destinations
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Tourism strategies
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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The Austrian government, recognizing tourism as a crucial driver of the economy, has launched a forward-thinking strategy to fortify this sector. Unveiled during the first Ministerial Council meeting of the year, these initiatives include the "Vision T" strategy, which aims to develop a new national tourism framework by 2026 with significant industry collaboration. This comes in response to rising operational costs and workforce challenges, positioning Austria as a leading destination for the 2026 Winter Olympics. The strategy involves modernizing digital resources, reducing bureaucratic hurdles, and implementing a new skilled labor plan to ensure sustainable tourism growth. Tourism Secretary Elisabeth Zehetner emphasizes that these measures will leverage Austria’s strengths in hospitality to increase international visibility and investment. This initiative underlines the critical role of tourism in Austria’s economic fabric, ensuring the sector remains resilient and competitive.
For further insights and details, the original article (available in German) can be accessed on the Austrian Federal Chancellery webpage.
#Sustainable tourism #Destination management #Stakeholder engagement #Sustainable tourism planning #Tourism development
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