News
27 January 2026
Bulgaria's Tourism Transformation: New Guidelines Pave the Way for Investment Growth
News
27 January 2026
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
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Bulgaria is embracing a transformative period in tourism investment, with the UN unveiling the "Tourism Doing Business: Investing in Bulgaria" guidelines. These guidelines highlight the country's diverse cultural and natural assets, positioning it as a prime destination for investors.
UN Tourism
Topics
Bulgaria
Academic / Research and VET Institutions
Business Support Organisation
Company with 250 or more employees
Cluster Organisations
Consumer Organisations
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
EU Institutions
Financial Institutions and Investors
Industry Associations and Chambers of Commerce
International Organisations
Local Authorities
Media / Journalist Organisations
National authorities
Networks and Federations / Confederations
NGOs / Non-profits
Notified Bodies
Regional Authorities
SMEs (a company with less than 250 employees)
Social Economy Entity
Trade Unions
Other
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Changes in tourism demand and opportunities
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Funding and support measures
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Green Transition of Tourism Companies and SMEs
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Innovative tourism services
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Tourism strategies
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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To boost global investments, the UN has introduced the "Tourism Doing Business: Investing in Bulgaria" guidelines, which are pivotal in Bulgaria's evolving tourism landscape. Presented to H.E. Mr. Miroslav Borshosh, the outgoing Minister of Tourism, these guidelines highlight Bulgaria’s vast potential through its 25 Blue Flag beaches, prominent winter sports locations, and strong wellness tourism leadership. The record of 13.3 million international visitors in 2024 and an 89% increase in domestic tourism spending since 2019 demonstrate the country's thriving appeal.
The guidelines emphasize macroeconomic stability and robust EU integration as crucial elements for stakeholders in the tourism sector.
For a comprehensive understanding of Bulgaria's tourism transformation, follow the link provided to read the full post on our platform.
#Wellness tourism #Cultural preservation #High-end tourism #Tourism development #Sustainable destinations
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