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EU tourism ministers discuss the new Sustainable Tourism Strategy in Mullingar

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10 November 2026

EU tourism ministers discuss the new Sustainable Tourism Strategy in Mullingar

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At an informal meeting of EU tourism ministers in Mullingar on 5 November 2026, Commissioner Apostolos Tzitzikostas presented the EU Sustainable Tourism Strategy to Member States for the first time. The meeting concluded the series of tourism events held under the Irish Presidency of the Council of the EU.

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Irish Presidency of the Council of the European Union

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Geographical descriptors

EU-27

Ireland

Organisation Type

EU Institutions

National authorities

Regional Authorities

SMEs (a company with less than 250 employees)

  • Specific types of tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Rural tourism

    • Urban/city tourism

  • Transition Pathway Strategic Areas

    • Funding and support measures

    • Governance of tourism destinations

    • Tourism strategies

  • Business activities

    • Activities of associations and other organisations supporting tourism

    • Hotel and similar accommodation

    • Tour operator activities

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The meeting was organised by the Irish Presidency and the Department of Enterprise, Tourism and Employment and hosted by Ireland’s Minister for Enterprise, Tourism and Employment, Peter Burke, one day after the Commission adopted the Strategy. It served mainly as an opportunity for Member States and the European Commission to debate priorities and lay the foundations for implementing the Strategy. Main topics presented included addressing the shortage of skilled workers, digitalisation, better transport connectivity and higher quality of tourism services.

The Strategy sets out three pillars and 10 action areas to make European tourism more competitive, sustainable and resilient. Among its flagship actions are an EU Tourism Academy to support vocational training and recruitment of qualified staff, and an EU Tourism Observatory to improve the use of data in managing the sector. The ministerial meeting followed the meeting of Directors-General for tourism in Dublin on 3 November and the 25th European Tourism Forum in Mullingar on 4 November. The Strategy and its main actions are presented on the EU Tourism Platform.

#EUTourismStrategy #EUTourism #TourismPolicy #SustainableTourism

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