News
07 January 2026
Exploring Europe in 2026: Emerging Travel Trends to Watch
News
07 January 2026
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
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As we step into 2026, Europe's tourism scene is set to evolve with trends that embrace immersive experiences and meaningful connections. From literary escapades to Alpine retreats, here's a glimpse into how European travel is shaping up to captivate and inspire adventurers this year.
Euronews
Euronews
Topics
Albania
Armenia
Austria
Belgium
Bosnia and Herzegovina
Bulgaria
Croatia
Cyprus
Czechia
Denmark
Estonia
EU-27
Finland
France
Georgia
Germany
Greece
Hungary
Iceland
Ireland
Italy
Kosovo
Latvia
Liechtenstein
Lithuania
Luxembourg
Malta
Moldova
Montenegro
Netherlands
North Macedonia
Norway
Poland
Portugal
Romania
Serbia
Slovakia
Slovenia
Spain
Sweden
Switzerland
Türkiye
Ukraine
Other
Destination Management & Marketing Organisations
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Changes in tourism demand and opportunities
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Coordinated information on travelling
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Green Transition of Tourism Companies and SMEs
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R&I on climate-friendly tourism
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R&I on digital tools for tourism
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Tourism strategies
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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Travelers are increasingly drawn to literary-themed journeys, exploring cities rich in story and history. Meanwhile, the appeal of the Alps extends beyond winter, with year-round visits promising stunning scenery and serenity. Families are discovering the joys of multi-generational trips, creating shared memories in vibrant destinations like Greece and Spain.
Sustainability continues to be a priority, with eco-friendly travel options gaining traction among conscientious explorers. Additionally, AI is transforming how trips are planned, offering personalized experiences that unveil Europe's hidden treasures.
These emerging trends underscore a shift toward travel that is more personal and thoughtful. Discover the full details of these trends and see how Europe reshapes travel experiences—follow the link to dive deeper into what's in store for 2026.
#Tourism trends #Sustainable tourism #Multi-generational trips #Adventure tourism #Wellness tourism #AI-driven personalization #Eco-friendly accommodations
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