News
02 January 2026
Pays de la Loire Region Champions Resilient and Innovative Tourism Strategy
News
02 January 2026
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
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Discover Pays de la Loire's strategic pledge to transform the tourism landscape by 2030, emphasizing resilience, innovation, and robust governance to enhance regional appeal and adapt to future challenges
Pays de la Loire Region
Topics
France
Academic / Research and VET Institutions
Destination Management & Marketing Organisations
Local Authorities
Regional Authorities
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Best practices, peer learning and networking
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Governance of tourism destinations
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Innovative tourism services
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Skills needs for twin transition
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Tourism strategies
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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The Pays de la Loire Region, a dynamic authority in France, in region's comprehensive tourism strategy for 2022-2028, aims to enhance competitiveness, attractiveness, and resilience across the region. Collaboratively crafted with the Regional Committee of Tourism (RCT), the plan emphasizes reimagining tourism through strategic governance and innovation. By 2030, all sectors within the region will be mobilized for resilience, creativity, and collective growth, supported by ongoing consultations and adaptability to global trends.
The RCT will drive decision-making and foster peer learning, acting as ambassadors to promote best practices nationally and within Europe. This initiative promises to redefine tourism experiences while fostering sustainable development.
Stay updated on Pays de la Loire's journey and draw inspiration for your own tourism transition goals through the attached link. For more details, explore the pledge here.
#Sustainable tourism #Community-based tourism #Stakeholder engagement #Destination management #Innovation in tourism
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