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Revitalizing Travel: A Nordic Approach to Tourism that Heals Nature and People

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19 February 2026

Revitalizing Travel: A Nordic Approach to Tourism that Heals Nature and People

Ecotourism

Rural tourism

Wellness tourism

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A view of forest covered with snow

Dive into the world of the Nordic Nature & Health Hub's groundbreaking REGGAE project, where tourism not only supports ecological restoration but uplifts community wellbeing and visitor health. Embrace a transformative journey that reimagines travel's role in environmental stewardship.

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Editorial team

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Geographical descriptors

Finland

Sweden

Organisation Type

Destination Management & Marketing Organisations

Local Authorities

Regional Authorities

  • Specific types of tourism

    • Ecotourism

    • Rural tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Best practices, peer learning and networking

    • Tourism strategies

    • Well-being of residents

  • Business activities

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Museums

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The Nordic Nature & Health Hub, spearheaded by the Swedish University of Agricultural Sciences (SLU), is setting a new precedent in regenerative nature tourism—an innovative approach that transcends traditional sustainability efforts. Unlike conventional tourism, the REGGAE project actively promotes ecological restoration, providing mutual benefits to nature and people alike. By developing immersive experiences that connect tourists with natural processes and local communities, the hub encourages a profound appreciation for ecosystems.

At the heart of this initiative is the belief that nature tourism can be a formidable agent for restoration and personal wellbeing. Research delves into how experiences in diverse landscapes such as forests and coastlines can improve mental health, reduce stress, and inspire sustainable living. As the European tourism industry gravitates towards wellness and slow travel, regenerative nature tourism aligns with climate adaptation, biodiversity conservation, and community development goals.

Through collaborative workshops and pilot projects, the hub guides destinations in creating high-value, low-impact travel experiences that rejuvenate landscapes while enhancing local livelihoods. This regenerative model promises a fresh direction for Europe’s tourism industry, blending ecological integrity with societal benefits.

Explore the full scope of the Nordic Nature & Health Hub's initiatives in reshaping travel by following the link on the left-hand side of the platform.

#Regenerative Tourism #Responsible Travel #Nature Conservation #Wellness Tourism

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