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Revolutionizing Green Tourism: Human-Centric Innovation at Work

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12 February 2026

Revolutionizing Green Tourism: Human-Centric Innovation at Work

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Discover how FLOWS Green Karst is transforming sustainable tourism in Slovenia through cutting-edge digital innovation and collaborative efforts for a balanced visitor experience.

Authors

Editorial team

Related Organisation(s)

Arctur Racunalniski Inzeniring d.o.o.

Topics
Geographical descriptors

Slovenia

Organisation Type

Business Support Organisation

Destination Management & Marketing Organisations

Local Authorities

National authorities

SMEs (a company with less than 250 employees)

  • Specific types of tourism

    • Adventure tourism

    • Cultural tourism

    • Ecotourism

    • Gastronomy tourism

    • Mountain tourism

    • Rural tourism

  • Transition Pathway Strategic Areas

    • Digitalisation of tourism SMEs and destinations

    • Governance of tourism destinations

    • Green Transition of Tourism Companies and SMEs

    • Improving statistics and indicators

    • Innovative tourism services

    • R&I on digital tools for tourism

    • Tools for data on tourism

    • Tourism strategies

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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In the scenic Green Karst region of Slovenia, FLOWS Green Karst is spearheading a revolution in tourism management by harnessing human-centric digital innovation. Launched in collaboration with Arctur and RRA Green Karst, this initiative employs IoT footfall sensors and multi-source data analytics to monitor visitor movements along hiking trails and cultural sites. By offering tourism providers and destination managers real-time insights and decision-making tools, FLOWS empowers them to dynamically reroute tourists, mitigate environmental impacts, and ensure a more equitable distribution of tourism benefits.

With active involvement from frontline workers and local authorities, this initiative supports sustainable tourism by integrating cutting-edge technology with principles of social inclusion and environmental stewardship.

Follow the link to explore how this groundbreaking project sets a compelling model for sustainable, resilient tourism management across Europe.

#Sustainable tourism #Destination management #Smart tourism #Community engagement #Environmental stewardship

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