News
10 March 2026
Transforming Tourism: Bridging Seasons with Smart Insights
News
10 March 2026
Adventure tourism
Coastal, maritime and inland water tourism
Ecotourism
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Unlock the potential of European tourism with innovative insights from the Light in the Dark project, showcasing how smart visitor analysis can reshape off-season travel. This groundbreaking study unveils travelers' evolving preferences for quiet, nature-centered experiences—paving the way for sustainable, year-round tourism in coastal and rural destinations.
Interreg Baltic Sea Region
Topics
Denmark
Estonia
Finland
Latvia
Lithuania
Norway
Sweden
Destination Management & Marketing Organisations
Local Authorities
National authorities
Regional Authorities
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Ecotourism
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Rural tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Best practices, peer learning and networking
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Changes in tourism demand and opportunities
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Circularity of tourism services
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Governance of tourism destinations
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Green Transition of Tourism Companies and SMEs
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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The Light in the Dark project's revolutionary Visitor Analysis Report explores how European coastal and rural destinations can combat seasonality and boost off-peak tourism. Conducted across nine European markets, this study involves nearly 5,000 respondents and reveals a growing traveler preference for quiet, authentic, and nature-based experiences.
By uniting stakeholders from Finland, Sweden, Estonia, Latvia, and Lithuania, the report highlights the power of smart analytics and collaborative innovation in creating tailored, low-impact travel experiences. As a model that aligns with EU priorities for sustainability and digital transformation, these findings are crucial for destinations aiming to balance visitor flows year-round and foster economic resilience.
For more insights from the report, follow our full post.
#Smart Tourism #Innovation In Tourism #Sustainable Tourism #Tourism Development #Resilience Planning
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