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TUI's June 2025 Initiatives to Empower Sustainable Growth in European Tourism

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01 October 2025

TUI's June 2025 Initiatives to Empower Sustainable Growth in European Tourism

Coastal, maritime and inland water tourism

Education tourism

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TUI is advocating comprehensive policy reforms to bolster the European tourism sector's competitiveness, sustainability, and resilience. Key areas of focus include air passenger rights, digital border controls, cruise shipbuilding, AI integration, and environmental conservation initiatives.

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Authors

Editorial team

Related Organisation(s)

TUI AG

Topics
Geographical descriptors

EU-27

Organisation Type

Company with 250 or more employees

  • Specific types of tourism

    • Coastal, maritime and inland water tourism

    • Education tourism

    • Rural tourism

    • Urban/city tourism

  • Transition Pathway Strategic Areas

    • Best practices, peer learning and networking

    • Cross-border travelling

    • Green Transition of Tourism Companies and SMEs

    • Sustainable mobility

  • Business activities

    • Air passenger transport

    • Hotel and similar accommodation

    • Other tourism transportation activities

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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TUI's June 2025 Policy Agenda advocates for strategic reforms to enhance European tourism's competitiveness and sustainability. Highlights include revising EU Air Passenger Rights to reduce flight cancellations and ensuring smooth digital border control transitions.

The agenda also focuses on boosting Europe's cruise shipbuilding sector through green investments and responsible AI utilization with over 2,000 tools, promoting service improvement and transparency. Finally, the TUI Forests initiative aims to plant 15 million trees by 2030, underscoring tourism's role in supporting biodiversity and community development. These efforts position tourism as a vital force for European economic and environmental advancement.

For more insights and comprehensive details of the TUI policy, follow the link to the full post.

#Sustainable tourism #Responsible travel #Green transition #Climate action #Biodiversity #Innovation in tourism

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