News
05 February 2026
Unraveling Tourism’s Imbalance in the EU: Strategies for a Sustainable Future
News
05 February 2026
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
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Discover how unbalanced tourism within the EU presents significant challenges, driving a necessity for innovative strategies aimed at tackling overtourism and undertourism for a sustainable travel future.
T4T Expert Group
Topics
Albania
Armenia
Austria
Belgium
Bosnia and Herzegovina
Bulgaria
Croatia
Cyprus
Czechia
Denmark
Estonia
EU-27
Finland
France
Georgia
Germany
Greece
Hungary
Iceland
Ireland
Italy
Kosovo
Latvia
Liechtenstein
Lithuania
Luxembourg
Malta
Moldova
Montenegro
Netherlands
North Macedonia
Norway
Poland
Portugal
Romania
Serbia
Slovakia
Slovenia
Spain
Sweden
Switzerland
Türkiye
Ukraine
Other
Academic / Research and VET Institutions
Business Support Organisation
Company with 250 or more employees
Cluster Organisations
Consumer Organisations
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
EU Institutions
Financial Institutions and Investors
Industry Associations and Chambers of Commerce
International Organisations
Local Authorities
Media / Journalist Organisations
National authorities
Networks and Federations / Confederations
NGOs / Non-profits
Notified Bodies
Regional Authorities
SMEs (a company with less than 250 employees)
Social Economy Entity
Trade Unions
Other
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Governance of tourism destinations
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Improving statistics and indicators
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Tools for data on tourism
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Tourism strategies
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Well-being of residents
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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The EU faces critical challenges in tourism, as highlighted in the "T4T Unbalanced Tourism 2025 Final Report," which emphasizes the need for sustainable and equitable tourism practices. This report identifies the disparity in tourist distribution across Europe, with 80% of activities concentrated in just 20% of areas, leading to social, economic, and environmental strains. Issues of overtourism and undertourism challenge destination efficiency and sustainability, impacted by factors such as seasonality, transport policies, and digital platform visibility.
The report proposes strategic measures such as redistributing visitor numbers, enhancing public transport, and employing digital tools to engage tourists responsibly. Additionally, it advocates for community empowerment and data-driven monitoring to inform management strategies. EU frameworks like Agenda 2030 and the Transition Pathway for Tourism guide projects in cities like Vienna and Dubrovnik, showcasing effective models for managing tourism flows. Dive deeper into these insights to see how strategic planning and innovation are redefining tourism for a sustainable future.
For full details, click here.
#Sustainable tourism #Community-based tourism #Tourism sustainability indicators #Destination management #Cross-regional cooperation
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