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Unveiling Malta's Tourism Transformation: Strategic Goals in Motion!

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15 August 2025

Unveiling Malta's Tourism Transformation: Strategic Goals in Motion!

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

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Dive into Malta's ambitious Tourism Strategy 2021-2030, focusing on 13 Strategic Challenges that span 11 Strategic Targets, 22 Strategic Objectives, a staggering 125 Strategic Goals, and 245 Strategic Actions across 10 critical areas including Economic, Gozo, and Governance.

Authors

Editorial team

Related Organisation(s)

Malta Tourism Authority

Topics
Geographical descriptors

Malta

Organisation Type

Academic / Research and VET Institutions

Business Support Organisation

Company with 250 or more employees

Cluster Organisations

Consumer Organisations

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU Institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local Authorities

Media / Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Notified Bodies

Regional Authorities

SMEs (a company with less than 250 employees)

Social Economy Entity

Trade Unions

Other

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Tourism strategies

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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Malta’s Tourism Strategy 2021-2030 sets a dynamic course for the future, addressing 13 strategic challenges through 22 objectives and 245 actions across areas like Economic growth and Governance. Supported by DG Reform and OECD, efforts are already underway to develop tourism satellite accounts and sustainable indicators, fostering economic insight and sustainable practices. This strategic push is crucial for enhancing Malta's global tourism appeal and ensuring long-term success.

Stay connected with Malta’s transformative journey and witness firsthand how strategic actions are reshaping tourism! Discover more by following the link provided!

#Stakeholder engagement #Sustainable tourism Responsible travel #Community-based tourism #Sustainable destinations #Tourism development

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