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Introducing the FACILITATE project: advancing the digital transition in European tourism

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10 November 2025

Introducing the FACILITATE project: advancing the digital transition in European tourism

Rural tourism

Best practices, peer learning and networking

Governance of tourism destinations

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FACILITATE is a new EU-funded initiative designed to help destinations and SMEs embrace smarter, data-driven and sustainable approaches in tourism. Coordinated by AnySolution and supported by the European Innovation Council and SMEs Executive Agency (EISMEA), the project builds connections across Europe to strengthen data management, capacity building and innovation in the tourism ecosystem.

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EISMEA

Related Organisation(s)

EISMEA

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Geographical descriptors

Belgium

Germany

Netherlands

Slovenia

Spain

Organisation Type

Academic / Research and VET Institutions

Business Support Organisation

Destination Management & Marketing Organisations

Local Authorities

Regional Authorities

SMEs (a company with less than 250 employees)

  • Specific types of tourism

    • Rural tourism

  • Transition Pathway Strategic Areas

    • Best practices, peer learning and networking

    • Governance of tourism destinations

    • R&I on digital tools for tourism

    • Tools for data on tourism

  • Business activities

    • Activities of associations and other organisations supporting tourism

    • Other

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Introducing FACILITATE – Facilitating the digital transition of the European tourism ecosystem from a data-driven approach. Co-funded by the European Union, the project supports destinations and SMEs in adopting smarter data management and sharing practices. FACILITATE provides tailored assistance and helps stakeholders benefit from services developed within initiatives such as D3HUB – EU Competence Centre for data management in tourism destinations, and DEPLOYTOUR – Deployment of the European Tourism Data Space.

By understanding the real needs of tourism actors, FACILITATE aims to:
• Help destinations and SMEs transition towards a data-driven, green and digital future
• Build a framework for informed decision-making
• Provide capacity building and access to digital tools for all types of destinations
• Strengthen Europe’s tourism data ecosystem through shared knowledge and expertise

The project is coordinated by AnySolution and implemented in partnership with Scholz & Friends, Breda University of Applied Sciences, Turismo Andaluz, DIH Tourism 4.0 and NECSTouR. Together, they are working to build a more resilient and innovative European tourism landscape.

Stay tuned as the FACILITATE consortium shares insights, tools and opportunities to join the journey. Follow the project page on LinkedIn for updates:
https://www.linkedin.com/company/facilitate-eu/

#Innovation in tourism #Tourism development #Smart tourism #Sustainable tourism #Cross-regional cooperation

 

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