Tourism & hospitality organisations must do more than tick legal boxes if they want to earn real trust and acceptance from travelers when handling their...
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Adventure tourismCoastal, maritime and inland water tourismCultural tourism+40 more
Travel technology has slipped from the margins of tourism to its core. Over two decades, European companies have built platforms that created new markets, empowered...
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Adventure tourismCoastal, maritime and inland water tourismCultural tourism+43 more
The year 2025 marked a pivotal moment in the European tourism sector’s transition toward a more sustainable, resilient, and innovative future. Across the Tourism Transition...
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Adventure tourismCoastal, maritime and inland water tourismCultural tourism+65 more
After several years shaped by disruption, rebound and adjustment, 2025 stands out as a benchmark year for European tourism. While the broader geopolitical and economic...
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Adventure tourismCoastal, maritime and inland water tourismCultural tourism+65 more
Travel across Europe in 2025 felt familiar again - but also meaningfully different. Tourism continued its recovery, yet the focus clearly shifted toward how people...
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Adventure tourismCoastal, maritime and inland water tourismCultural tourism+65 more
The November article, “Skills Awareness - The Hidden Engine of Tourism Transformation,” argues that Europe’s tourism transition depends less on designing new training and more...
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Adventure tourismCoastal, maritime and inland water tourismCultural tourism+40 more
Artificial intelligence is gradually transforming European tourism, not by replacing people but by enhancing experiences, improving local governance, and supporting small businesses. Guided by EU...
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Adventure tourismCoastal, maritime and inland water tourismCultural tourism+41 more
Ghent has transformed its historic centre through a 2017 circulation plan that redirected car traffic, prioritised walking, cycling, and public transport, and expanded sustainable infrastructure...
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Adventure tourismCoastal, maritime and inland water tourismCultural tourism+65 more
The European Capital of Smart Tourism initiative, launched by the European Union, recognises cities that demonstrate excellence in innovative, inclusive, and sustainable tourism practices. The...
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Adventure tourismCoastal, maritime and inland water tourismCultural tourism+46 more
Despite the EU's strong commitment to open borders and the Schengen framework, cross-border travel still faces significant friction due to procedural inconsistencies, administrative hurdles, and...
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Adventure tourismCoastal, maritime and inland water tourismCultural tourism+40 more
