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EU updates rules for agricultural promotion programmes

Legislation

28 July 2026

EU updates rules for agricultural promotion programmes

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The picture presents ripe wheat in harvest.

The European Commission has adopted Implementing Regulation (EU) 2026/1700 amending rules for simple agricultural promotion programmes. The changes extend the contract conclusion period, raise the maximum advance payment and simplify notification requirements for Member States. This is relevant to agri-food organisations and authorities managing EU-funded promotion measures.

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Editorial Team

Related Organisation(s)

European Commission

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Geographical descriptors

EU-27

Organisation Type

Company with 250 or more employees

EU Institutions

Industry Associations and Chambers of Commerce

National authorities

SMEs (a company with less than 250 employees)

  • CoC aspirational objectives

    • 5. Sustained, inclusive and sustainable economic growth, employment and decent work for all

    • 6. Sustainable value creation in the European food supply chain through partnership

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Commission Implementing Regulation (EU) 2026/1700, published in the Official Journal on 15 July 2026, amends the rules for simple programmes under Regulation (EU) No 1144/2014 on information and promotion measures for agricultural products. The new rules give Member States 180 calendar days to conclude contracts with selected proposing organisations, increase the maximum advance payment to 30% of the maximum Union financial contribution, and streamline notification duties by distinguishing annual reporting on payments and checks from later reporting on programme impact. The Regulation does not apply to contracts for simple programmes concluded before 1 December 2026 and enters into force on the seventh day after publication. For agri-food stakeholders, the changes may ease implementation and reduce administrative burden in EU promotion programmes.

#BetterRegulationEU #SingleMarketAgriFood #ResponsibleFoodBusiness #AgriFoodSMEs #FairFoodSupplyChain

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