Aspirational objective 1: Healthy, balanced, and sustainable diets for all European consumers

RMP (Responsible Marketing Pact) membership requires companies to:

Placement of ads: Only place ads in media where a minimum of 70% of the audience is adults. Today, ad spend is increasingly shifting to digital media. RMP advertisers must also use all available technology and user data to ensure ads are targeted only to those users over the LPA.

Content of ads: Abide by a comprehensive exclusion list of over 40 practices and techniques that are likely disproportionately appealing to minors. This exclusion list is regularly updated as we monitor and fine-tune best practices to avoid appealing to minors.

Digital media: Integrate safeguards to reduce minors' interaction on social media. A checklist of five key elements to help ensure minors' online experience is free from alcohol ads.

• Aqe-qating: stopping those under the legal drinking age from accessing alcohol-related sites or profiles;

• Forwarding advice notice: reminding users not to share alcohol ads with anyone under the legal drinking age;

• User-generated content policy: reminding users not to post anything that condones irresponsible or excessive drinking;

• Transparency: A requirement for advertisers to have an official badge on alcohol brand social media profiles so users know these are advertiser-owned pages (and therefore commercial)and not user-generated content;

• Responsible drinking message: Advertisers must include a message such as “Don't drink and drive ”in all marketing communications, in line with industry best practice.

Influencer Marketing: Online, influencers must age-gate all brand-related posts to prevent minors from seeing them. On platforms where it is impossible to age-gate posts effectively, influencers must be over 25 and appeal primarily to adult audiences. Influencers will be informed of the RMP exclusion list and agree not to feature these elements in their brand communications.