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2030 Consumer Agenda

Policies

01 December 2025

2030 Consumer Agenda

1. Healthy, balanced and sustainable diets for all European consumers

2. Prevention and reduction of food loss and waste

3. A climate - neutral food chain in Europe by 2050

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On 19 November 2025, the European Commission adopted the 2030 Consumer Agenda – a new strategic framework for EU consumer policy that sets out concrete priorities and actions for the next five years. The Agenda covers a broad range of actions that respond directly to key challenges and reflect the cross-cutting nature of consumer policy.

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European Commission - DG ENV

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  • CoC aspirational objectives

    • 1. Healthy, balanced and sustainable diets for all European consumers

    • 2. Prevention and reduction of food loss and waste

    • 3. A climate - neutral food chain in Europe by 2050

    • 4. An optimised circular and resource-efficient food chain in Europe

    • 5. Sustained, inclusive and sustainable economic growth, employment and decent work for all

    • 6. Sustainable value creation in the European food supply chain through partnership

    • 7. Sustainable sourcing in food supply chains

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Objectives 

 

1. Protect consumers online and ensure digital fairness

  • Protect consumers online, especially minors.

  • Simplify rules and ensure legal certainty and a level playing field for EU businesses.

  • Introduce a Digital Fairness Act to ensure clear, simple, and effectively enforced rules for the digital environment.

     

2. Support sustainable consumption

  • Implement EU rules that empower consumers to make sustainable choices.

  • Ensure a wider offer of sustainable goods and strengthen the right to repair.

  • Support the circular economy, including return of unused goods, second-hand markets, and circular start-ups.

     

3. Strengthen enforcement

  • Address the rise of unfair commercial practices and unsafe products sold online.

  • Reform the Consumer Protection Cooperation Regulation to:

  1. strengthen enforcement,

  2. level the playing field for compliant businesses,

  3. shield them from unfair competition.

 

4. Action Plan for Consumers in the Single Market

  • Remove barriers that prevent consumers from fully benefiting from the Single Market.
  • Eliminate discrimination based on nationality, residence or establishment.
  • Facilitate travel and access to cross-border financial services.

 

Specific actions

The agenda commits the EU to:

  • Deliver the Digital Fairness Act.
  • Protect consumers online, especially minors.
  • Simplify consumer rules and ensure legal certainty.
  • Strengthen enforcement against unfair practices and unsafe products.
  • Reform the Consumer Protection Cooperation Regulation.
  • Expand sustainable goods and guarantee the right to repair.
  • Support circular markets (returns, second-hand, circular start-ups).
  • Remove Single Market obstacles and eliminate discrimination.
  • Improve access to travel-related consumer rights.
  • Improve access to cross-border financial services.

 

Related legislation:

Single Market For Digital Services: Regulation (EU) 2022/2065 of the European Parliament and of the Council of 19 October 2022 on a Single Market For Digital Services and amending Directive 2000/31/EC (Digital Services Act)

Digital Markets Act (DMA) LegislationRegulation (EU) 2022/1925 of the European Parliament and of the Council of 14 September 2022 on contestable and fair markets in the digital sector and amending Directives (EU) 2019/1937 and (EU) 2020/1828 (Digital Markets Act)  

General product safety regulation (2023)Regulation (EU) 2023/988 of the European Parliament and of the Council of 10 May 2023 on general product safety, amending Regulation (EU) No 1025/2012 of the European Parliament and of the Council and Directive (EU) 2020/1828 of the European Parliament and the Council, and repealing Directive 2001/95/EC of the European Parliament and of the Council and Council Directive 87/357/EEC 

Documents

The 2030 Consumer Agenda will focus on
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