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Completed initiative promoted Latvia’s global competitiveness in tourism

Best practices

19 September 2024

Completed initiative promoted Latvia’s global competitiveness in tourism

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

+17 more

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An illustrative photo of a city near a river

The project improved Latvia's tourism competitiveness by implementing marketing campaigns, supporting local businesses, and participating in international fairs, increasing tourism exports and local attractions.

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Publishing org

European Commission

Related Organisation(s)

Latvian Investment and Development Agency

Topics
Geographical descriptors

Latvia

Organisation Type

Academic/Research and VET Institutions

Company with 250 or more employees

Consumer / tourist organisation

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

Financial Institutions and Investors

Local authorities

Media/Travel Journalist Organisations

Networks and Federations / Confederations

SMEs (a company with less than 250 employees)

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Coordinated information on travelling

    • Tourism strategies

    • Well-being of residents

  • Business activities

    • Activities of associations and other organisations supporting tourism

    • Other

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The project to enhance Latvia’s international competitiveness in tourism, funded by the European Regional Development Fund (ERDF), aimed to position Latvia as a key destination in business, event, and well-being tourism. By addressing challenges in the sector, it focused on increasing visibility through targeted marketing campaigns and participation in international fairs. The initiative supported local merchants with grants and marketing strategies, ultimately boosting tourism exports and improving local offerings. Launched on 26 April 2016, the project concluded on 31 December 2023.

#Destination management #Empowerment

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