Katerini, located in the Pieria region of Greece, has been recognised as a best practice by the Sustainable EU Tourism project for its strong commitment to accessible tourism.

In response to growing demand - particularly from older and disabled travellers, who represent a significant share of the European population - the municipality launched an inclusive tourism strategy in 2021 that combines cutting-edge infrastructure with community involvement. In fact, Katerini installed five Seatracs, solar-powered systems that allow individuals with mobility impairments to access the sea independently. These installations are complemented by accessible showers, toilets, and changing rooms, with plans to expand services for visually impaired people. Additionally, two specialised hotels are currently under construction.

To support and maintain these services, the Destination Management Organisation (DMO) launched the “Citizens for the Seatracs Volunteer Team” in 2021 - a self-governing group with over 100 members who provide assistance, troubleshoot issues, and promote inclusion through social media and local events. Additionally, the municipality ran targeted communication campaigns, including brochures, videos, and radio spots focused on accessible tourism to raise awareness within the local community.

Katerini’s approach demonstrates how relatively modest investments - supported by strong local engagement and political will - can significantly improve tourism access and inclusiveness.

For more details on the key challenges the destination has faced, and the solutions implemented to address them, please refer to the attached document.

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