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Domestic and foreign tourist preferences in Slovenia

Data

21 August 2024

Domestic and foreign tourist preferences in Slovenia

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

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Based on statistical data from April 2024, Ljubljana emerged as the primary destination for foreign tourists in Slovenia. In contrast, domestic tourists predominantly favored health (spa) resorts, which also recorded the longest average stays.

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Statistical Office of the Republic of Slovenia

Topics
Geographical descriptors

Slovenia

Organisation Type

Academic/Research and VET Institutions

Company with 250 or more employees

Consumer / tourist organisation

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local authorities

Media/Travel Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Regional authorities

SMEs (a company with less than 250 employees)

Trade Unions

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Coordinated information on travelling

    • Improving statistics and indicators

    • Innovative tourism services

  • Business activities

    • Camping grounds, recreational vehicle parks and trailer parks

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Other accommodation

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The most recent figures from the Statistical Office of the Republic of Slovenia reveal that as of April 2024, Ljubljana, the nation’s capital, has drawn the majority of foreign tourists, accounting for 94.4% of visits. In contrast, domestic tourists have predominantly chosen health (spa) resorts, representing 54.6% of all visits. During this period, Health (spa) resorts also recorded the highest average duration of stay, with guests spending 3.2 nights on average, a statistic consistent among both domestic and foreign visitors. This pattern mirrors the trends observed in the same timeframe in 2019, suggesting that tourists’ preferences within Slovenia have remained stable. The Statistical Office of the Republic of Slovenia offers freely accessible detailed data through its public statistical database, allowing users to select indicators for analysis and explore Slovenia’s tourism data.

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