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Top destinations for inbound tourism in Italy

Data

21 August 2024

Top destinations for inbound tourism in Italy

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

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An illustrative photo of a view of a canal in Venice, Italy, with a boat moving through the water.

According to statistics, Lombardia, Veneto, and Toscana are the top destinations for inbound travelers in Italy.

Content source
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Publishing org

Italian National Institute of Statistics

Topics
Geographical descriptors

Italy

Organisation Type

Academic / Research and VET Institutions

Company with 250 or more employees

Consumer Organisations

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU Institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local Authorities

Media / Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Regional Authorities

SMEs (a company with less than 250 employees)

Trade Unions

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Coordinated information on travelling

    • Improving statistics and indicators

    • Innovative tourism services

  • Business activities

    • Camping grounds, recreational vehicle parks and trailer parks

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Other accommodation

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According to Istat, in 2023, the most visited destinations by inbound travelers in Italy were Lombardia, Veneto, and Toscana, accounting for 46.9% of total arrivals across the 20 administrative regions. These regions also led in attracting foreign tourists before the pandemic, highlighting a high level of tourism centralization in the country. Istat, the Italian National Institute of Statistics, provides more data through its free, automatically updated statistical database, which allows users to select criteria and explore the countries of origin of travelers to Italy.

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