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Webinar resources "Changing demand in European tourism: influence and opportunity"

Event resources

17 January 2025

Webinar resources "Changing demand in European tourism: influence and opportunity"

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

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The Skills & Resilience subgroup of the Commission expert group “Together for EU Tourism” (T4T) has organised a webinar on 12 December 2024, sparking discussions among tourism stakeholders about the evolving landscape of tourism demand.

 

Content source
Click here to view the webinar recording
Authors

TTP Team

Topics
Geographical descriptors

Albania

Armenia

Austria

Belgium

Bosnia and Herzegovina

Bulgaria

Croatia

Cyprus

Czechia

Denmark

Estonia

EU-27

Finland

France

Georgia

Germany

Greece

Hungary

Iceland

Ireland

Italy

Kosovo

Latvia

Liechtenstein

Lithuania

Luxembourg

Malta

Moldova

Montenegro

Netherlands

North Macedonia

Norway

Poland

Portugal

Romania

Serbia

Slovakia

Slovenia

Spain

Sweden

Switzerland

Türkiye

Ukraine

Organisation Type

Academic / Research and VET Institutions

Business Support Organisation

Company with 250 or more employees

Consumer Organisations

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU Institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local Authorities

Media / Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Regional Authorities

SMEs (a company with less than 250 employees)

Social Economy Entity

Trade Unions

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Best practices, peer learning and networking

    • Changes in tourism demand and opportunities

    • Tourism strategies

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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The webinar facilitated the discussion among tourism stakeholders related to changes in tourism demand and the twin transition from the supply side. It brought together destination management organisations and the private sector to discuss how the industry can take the lead in the narrative around tourism and positively influence tourism demand. 

Representatives from the European Commission, European Travel Commission, Institute for Tourism Research in Northern Europe, Innovation Norway USA, NECSTouR, Catalunya Convention Bureau, Tours | Rick Steves' Europe and Adriatic DMC shared insights on the tourism demand outlook and best practices for long-haul and intra-European markets.

More information about the main discussion points and key conclusions of the webinar are presented in the Webinar Summary.

Below you can also find the final agenda and the presentations made by speakers during the webinar.

The recording of the webinar is available to watch here.

Documents

Final Agenda
English
(257.52 KB - PDF)
Download
Webinar Summary
English
(816.1 KB - PDF)
Download
1. ETC - A fresh look at Europe's evolving travel demand
English
(7.16 MB - PDF)
Download
2. NIT - Trends in holiday travel demand of the Germans
English
(697.26 KB - PDF)
Download
3. Innovation Norway - The Norwegian perspective on successful tourism
English
(810.49 KB - PDF)
Download
4. Catalunya Convention Bureau - Strategic Role of MICE in Catalonia
English
(920.13 KB - PDF)
Download
5. Rick Steves Europe- Changing Demand in European Tourism
English
(1.21 MB - PDF)
Download
6. Adriatic DMC - Tastes Trends & Travel
English
(6.26 MB - PDF)
Download
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