Knowledge documents
28 July 2025
Assessing digital maturity: TOURBIT’s free tool for tourism SMEs
Knowledge documents
28 July 2025
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
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The TOURBIT project developed the Digital Readiness Index (DRI), a tool that helps tourism SMEs assess and enhance their digitalisation through a personalised report based on a 44-question online survey.
Topics
Albania
Armenia
Austria
Belgium
Bosnia and Herzegovina
Bulgaria
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EU-27
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Germany
Greece
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Iceland
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Romania
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Slovakia
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Spain
Sweden
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Türkiye
Ukraine
SMEs (a company with less than 250 employees)
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Digitalisation of tourism SMEs and destinations
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Improving formal education
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R&I on digital tools for tourism
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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The EU co-funded TOURBIT project, completed in June 2024, produced several outputs, including the Digital Readiness Index (DRI). The DRI is a free self-assessment tool designed to help tourism SMEs evaluate their level of digitalisation. It begins with an online questionnaire comprising 44 questions that assess the organisation’s use of, and capacity for, digital technologies. Based on the responses, the tool generates a personalised DRI report, which includes an executive summary, a detailed self-assessment of the current digital status, and recommendations for improvement. The DRI is available free of charge and can be accessed in English, French, Dutch, Portuguese, Catalan, and Finnish via the project website, linked on the left-hand side of the platform.
#Innovation in tourism #Reports
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