Knowledge documents
13 May 2025
Booking.com report on 2025 sustainable travel trends
Knowledge documents
13 May 2025
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
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Booking.com has released a report exploring travellers' attitudes and intentions regarding the social and environmental impacts of tourism.
Booking.com
Topics
Albania
Armenia
Austria
Belgium
Bosnia and Herzegovina
Bulgaria
Croatia
Cyprus
Czechia
Denmark
Estonia
EU-27
Finland
France
Georgia
Germany
Greece
Hungary
Iceland
Ireland
Italy
Kosovo
Latvia
Liechtenstein
Lithuania
Luxembourg
Malta
Moldova
Montenegro
Netherlands
North Macedonia
Norway
Poland
Portugal
Romania
Serbia
Slovakia
Slovenia
Spain
Sweden
Switzerland
Türkiye
Ukraine
Academic / Research and VET Institutions
Company with 250 or more employees
Consumer Organisations
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
EU Institutions
Financial Institutions and Investors
Industry Associations and Chambers of Commerce
International Organisations
Local Authorities
Media / Journalist Organisations
National authorities
Networks and Federations / Confederations
NGOs / Non-profits
Regional Authorities
SMEs (a company with less than 250 employees)
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Coordinated information on travelling
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Online visibility of tourism offer
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Well-being of residents
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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Booking.com has unveiled the 10th edition of its annual research report, released on 22 April 2025, which explores global traveller attitudes and intentions regarding the social and environmental impacts of tourism. The study draws insights from 32,000 travellers across 34 countries and highlights a growing global awareness of tourism’s effects on local communities and the environment.
According to the research, over half of travellers (53%) are now mindful of the impact of travel on communities and nature, while 69% aspire to leave destinations better than they found them. Although most travellers believe tourism has a positive influence on their local areas, they also recognise challenges such as traffic congestion, littering, overcrowding, and rising living costs.
Overall, the report underscores a strengthening alignment between travellers’ intentions and sustainable practices, calling for continued innovation and collaboration within the travel industry. To access the full report, please follow the attached link.
#Sustainable tourism #Responsible travel #Community engagement #Ethical tourism #Ecotourism #Innovation in tourism #Reports
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