Knowledge documents
18 April 2025
Easter holiday travel trends among Italians
Knowledge documents
18 April 2025
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
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Federalberghi's survey reveals that 11.3 million Italians will travel during Easter, boosting the tourism sector's recovery with an estimated €4.9 billion economic impact.
Federalberghi
Topics
Italy
Company with 250 or more employees
Local Authorities
National authorities
Regional Authorities
SMEs (a company with less than 250 employees)
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Changes in tourism demand and opportunities
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Coordinated information on travelling
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Improving statistics and indicators
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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The survey, published by Federalberghi in April 2025, provides a detailed overview of Italian travel trends during the Easter holidays, with 2.7 million opting for extended vacations due to the favourable sequence of holidays on 25 April and 1 May. The total economic impact is estimated at €4.9 billion, with most travellers choosing domestic destinations, particularly the sea, mountains, and cultural sites. The survey highlights that 69.3% of travellers booked their trips well in advance, and the average holiday duration will be 4.7 days. This trend indicates a positive recovery for the tourism sector, following the disruptions caused by the pandemic (The original piece available only in Italian).
#Tourism indicators #Tourism development #Economic diversification
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