Knowledge documents
04 July 2025
ETC report on European tourism trends in Q2 2025
Knowledge documents
04 July 2025
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
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The ETC has released a report on the European tourism sector for Q2 2025, highlighting its performance and recent developments.
European Travel Commission
Tourism Economics
Topics
Albania
Armenia
Austria
Belgium
Bosnia and Herzegovina
Bulgaria
Croatia
Cyprus
Czechia
Denmark
Estonia
EU-27
Finland
France
Georgia
Germany
Greece
Hungary
Iceland
Ireland
Italy
Kosovo
Latvia
Liechtenstein
Lithuania
Luxembourg
Malta
Moldova
Montenegro
Netherlands
North Macedonia
Norway
Poland
Portugal
Romania
Serbia
Slovakia
Slovenia
Spain
Sweden
Switzerland
Türkiye
Ukraine
Other
Academic / Research and VET Institutions
Company with 250 or more employees
Consumer Organisations
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
EU Institutions
Financial Institutions and Investors
Industry Associations and Chambers of Commerce
International Organisations
Local Authorities
Media / Journalist Organisations
National authorities
Networks and Federations / Confederations
NGOs / Non-profits
Regional Authorities
SMEs (a company with less than 250 employees)
Trade Unions
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Changes in tourism demand and opportunities
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Coordinated information on travelling
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Improving statistics and indicators
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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The European Travel Commission (ETC), in partnership with Tourism Economics, published a report in July 2025 analysing the performance of the European tourism sector in the second quarter of the year. The report indicates that the sector experienced moderate growth, with international arrivals increasing by 3.3% year-on-year, while overnight stays declined by 0.7%.
Despite elevated operational costs and ongoing geopolitical challenges, travel activity continued to expand. Destinations such as Malta (+19%), Cyprus (+16%), and several countries in Central and Eastern Europe recorded notable increases in visitor numbers. The report also highlights ongoing issues related to tourism distribution and sustainability, as evidenced by recent demonstrations in various European cities.
The document emphasises the importance of developing more resilient and balanced tourism strategies across the region. It also provides data and insights intended to support destination managers and industry professionals in tracking short-term tourism trends and identifying key travel patterns across Europe.
The full report is accessible via the link provided on the left-hand side of the platform.
#Tourism indicators #Tourism development #Resilience planning #Reports
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