Knowledge documents
18 February 2025
Future of destination marketing: Insights and strategies for 2025
Knowledge documents
18 February 2025
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
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The Sojern report outlines future destination marketing strategies, focusing on AI, video and personalisation to overcome challenges and enhance campaign impact.
Sojern, Inc.
Topics
Albania
Armenia
Austria
Belgium
Bosnia and Herzegovina
Bulgaria
Croatia
Cyprus
Czechia
Denmark
Estonia
EU-27
Finland
France
Georgia
Germany
Greece
Hungary
Iceland
Ireland
Italy
Kosovo
Latvia
Liechtenstein
Lithuania
Luxembourg
Malta
Moldova
Montenegro
Netherlands
North Macedonia
Norway
Poland
Portugal
Romania
Serbia
Slovakia
Slovenia
Spain
Sweden
Switzerland
Türkiye
Ukraine
Company with 250 or more employees
Destination Management & Marketing Organisations
Media/Travel Journalist Organisations
SMEs (a company with less than 250 employees)
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Governance of tourism destinations
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Innovative tourism services
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R&I on digital tools for tourism
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Tools for data on tourism
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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The Sojern report, released in February, 2025, aims to explore the future of destination marketing by gathering insights from nearly 200 destination marketing organisations and industry experts. It includes new marketing strategies, data-driven tools and best practices for creating impactful campaigns. The report focuses on overcoming challenges such as limited resources and demonstrating ROI, while highlighting the growing role of AI and video in engaging travellers. It also emphasises the shift towards always-on marketing campaigns and the importance of advanced personalisation techniques.
#Destination management #Innovation in tourism #Digital nomadism
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