The BLUE TOURISM project seeks to address current challenges by training future local advisers to help small tourism providers in watercourse regions become more sustainable and competitive. To achieve this goal, the project published educational resource packages, offering tailored training with competence area guidance, tutorials, hands-on resources, practical tips, and useful readings.

The sixth adviser resource package, published in March 2023, focuses on branding and digital marketing. It aims to define and apply branding and digital marketing strategies for blue tourism, identify trends, evaluate case studies, create a marketing plan, and guide small tourism providers in promoting and implementing these strategies. The full educational resource is available on the left-hand side of the platform for anyone interested.

#Sustainable tourism #Innovation in tourism #Tourism development #Handbooks and guidelines