Knowledge documents
11 November 2024
Innovation and digital transformation: A guide by the BLUE TOURISM project
Knowledge documents
11 November 2024
Coastal, maritime and inland water tourism
Ecotourism
Wellness tourism
+6 more
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The eighth competence area of the BLUE TOURISM project educational resource package focuses on innovation and digital transformation. It details the impact of digital transformation on the tourism industry, ICT skills, digital environments, and provides guidance for small tourism providers on adopting and managing digital tools.
CARDET
Topics
Albania
Armenia
Austria
Belgium
Bosnia and Herzegovina
Bulgaria
Croatia
Cyprus
Czechia
Denmark
Estonia
EU-27
Finland
France
Georgia
Germany
Greece
Hungary
Iceland
Ireland
Italy
Kosovo
Latvia
Liechtenstein
Lithuania
Luxembourg
Malta
Moldova
Montenegro
Netherlands
North Macedonia
Norway
Poland
Portugal
Romania
Serbia
Slovakia
Slovenia
Spain
Sweden
Switzerland
Türkiye
Ukraine
Academic/Research and VET Institutions
Consumer / tourist organisation
Networks and Federations / Confederations
SMEs (a company with less than 250 employees)
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Specific types of tourism
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Coastal, maritime and inland water tourism
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Ecotourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Best practices, peer learning and networking
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Changes in tourism demand and opportunities
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Pact for skills
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Training opportunities
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Business activities
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Activities of associations and other organisations supporting tourism
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Other
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The BLUE TOURISM project seeks to address current challenges by training future local advisors to help small tourism providers in watercourse regions become more sustainable and competitive. To achieve this goal, the project published educational resource packages, offering tailored training with competence area guidance, tutorials, hands-on resources, practical tips, and useful readings.
The eighth adviser resource package, published in March 2023, focuses on innovation and digital transformation. It outlines the impact of digital transformation on the tourism industry, detailing ICT skills and digital environments for various sectors, recommending methods to enhance business processes and customer experience, and providing guidance for small tourism providers on adopting and managing digital tools. The full educational resource is available on the left-hand side of the platform for anyone interested.
#Innovation in tourism #Sustainable tourism #Handbooks and guidelines
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