Knowledge documents
08 November 2024
Internationalisation in focus: A guide by the BLUE TOURISM project
Knowledge documents
08 November 2024
Coastal, maritime and inland water tourism
Ecotourism
Wellness tourism
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The fifth competence area of the BLUE TOURISM project educational resources package aims to guide small tourism providers in watercourse regions through the process of internationalisation. This includes defining the concept, assessing impacts, identifying strategies, selecting best practices, and ensuring sustainable management.
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The BLUE TOURISM project seeks to address current challenges by training future local advisers to help small tourism providers in watercourse regions become more sustainable and competitive. To achieve this goal, the project published educational resource packages, offering tailored training with competence area guidance, tutorials, hands-on resources, practical tips, and useful readings.
The fifth adviser resource package, published in March 2023, focuses on internationalisation strategy. It aims to define internationalisation in sustainable tourism, assess its impacts on local small tourism providers in watercourse destinations, identify key strategy elements, select and evaluate best practices, guide providers in creating and implementing internationalisation plans, and ensure adherence to sustainable management practices. The full educational resource is available on the left-hand side of the platform for anyone interested.
#Sustainable tourism #Handbooks and guidelines
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