Knowledge documents
26 December 2024
Key tourism trends for 2025: SmartGuide's insights
Knowledge documents
26 December 2024
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
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SmartGuide has released an analysis highlighting key tourism trends for 2025 to help stakeholders adapt and thrive in the constantly shifting travel sector.
SmartGuide
Topics
Albania
Armenia
Austria
Belgium
Bosnia and Herzegovina
Bulgaria
Croatia
Cyprus
Czechia
Denmark
Estonia
EU-27
Finland
France
Georgia
Germany
Greece
Hungary
Iceland
Ireland
Italy
Kosovo
Latvia
Liechtenstein
Lithuania
Luxembourg
Malta
Moldova
Montenegro
Netherlands
North Macedonia
Norway
Poland
Portugal
Romania
Serbia
Slovakia
Slovenia
Spain
Sweden
Switzerland
Türkiye
Ukraine
Academic/Research and VET Institutions
Business Support Organization
Company with 250 or more employees
Consumer / tourist organisation
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
EU institutions
Financial Institutions and Investors
Industry Associations and Chambers of Commerce
International Organisations
Local authorities
Media/Travel Journalist Organisations
National authorities
Networks and Federations / Confederations
NGOs / Non-profits
Regional authorities
SMEs (a company with less than 250 employees)
Social Economy Entity
Trade Unions
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Coordinated information on travelling
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Improving statistics and indicators
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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Despite predictions that global tourism will fully recover from its biggest crisis by the end of this year, the industry remains dynamic, influenced by changing visitor preferences, technological advancements, and external challenges. To navigate this evolving landscape, SmartGuide has provided an overview of key tourism trends for 2025. Notable trends include the increased adoption of AI, a stronger focus on sustainability, the rise of digital nomadism as a new norm, and more. For a detailed overview of these trends and actionable strategies for stakeholders to thrive in the ever-changing travel ecosystem, follow the link to SmartGuide's analysis published on 11 December 2024.
#Tourism indicators #Green transition #Innovation in tourism #Digital nomadism
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