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The Titans of Travel: The impact of small businesses on Europe's accommodation industry

Knowledge documents

19 March 2025

The Titans of Travel: The impact of small businesses on Europe's accommodation industry

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

+18 more

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An illustrative photo of an informational graphic titled "The Titans of Travel"

Small businesses are the backbone of the EU accommodation sector. The Statista and Booking.com report provides key facts and figures about Europe's travel sector in 50 infographics.

Content source
Tap for document text
Publishing org

Booking.com

Related Organisation(s)

Booking.com

Booking.com

Statista

Topics
Geographical descriptors

Austria

Belgium

Bulgaria

Croatia

Cyprus

Czechia

Denmark

Estonia

EU-27

Finland

France

Germany

Greece

Hungary

Ireland

Italy

Latvia

Lithuania

Luxembourg

Malta

Netherlands

Poland

Portugal

Romania

Slovakia

Slovenia

Spain

Sweden

Organisation Type

Academic / Research and VET Institutions

Destination Management & Marketing Organisations

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

Media / Journalist Organisations

SMEs (a company with less than 250 employees)

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Coordinated information on travelling

    • Improving statistics and indicators

    • Short-term rentals

  • Business activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Other accommodation

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At the heart of European travel lies an often overlooked force - thousands of small and medium-sized enterprises (SMEs) - which form the backbone of the accommodation sector. These entrepreneurs are shaping the future of travel by creating memorable experiences and fostering human connections. This joint publication by Statista and Booking.com examines Europe's travel and tourism sector, exploring its economic significance, growth, and unique characteristics.

How important is the travel and tourism industry to European economies? What are key trends for the accommodation sector? What factors are driving its evolution, and how does it the sector contribute to Europe's economic competitiveness? These topics are examined in The Titans of Travel, featuring 50 compelling infographics that highlight key facts and figures of the European travel and tourism industry.

#Tourism indicators #Sustainable tourism #Eco-friendly accommodations #Reports

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