News
10 July 2025
Malta shifts tourism strategy toward quality and sustainability
News
10 July 2025
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
+40 more
Login / create an account to be able to react
-
2
Malta’s Deputy Prime Minister, Ian Borg, has announced a strategic shift in the country’s tourism policy, focusing on quality, sustainability, and luxury to boost value-added tourism and enhance the visitor experience.
Travel And Tour World
Topics
Malta
Academic / Research and VET Institutions
Company with 250 or more employees
Consumer Organisations
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
EU Institutions
Financial Institutions and Investors
Industry Associations and Chambers of Commerce
International Organisations
Local Authorities
Media / Journalist Organisations
National authorities
Networks and Federations / Confederations
NGOs / Non-profits
Regional Authorities
SMEs (a company with less than 250 employees)
Trade Unions
-
Specific types of tourism
-
-
Adventure tourism
-
Coastal, maritime and inland water tourism
-
Cultural tourism
-
Ecotourism
-
Education tourism
-
Festival tourism
-
Gastronomy tourism
-
Health and medical tourism
-
MICE tourism
-
Mountain tourism
-
Religious tourism
-
Rural tourism
-
Sports tourism
-
Urban/city tourism
-
Wellness tourism
-
-
Transition Pathway Strategic Areas
-
-
Changes in tourism demand and opportunities
-
Tourism strategies
-
-
Business activities
-
-
Activities of amusement parks and theme parks
-
Activities of associations and other organisations supporting tourism
-
Air passenger transport
-
Camping grounds, recreational vehicle parks and trailer parks
-
Events catering and other food services
-
Festivals, cultural and entertainment activities
-
Gardens and nature reserves activities
-
Holiday Housing / Apartments and other short stay accommodation
-
Hotel and similar accommodation
-
Mobile beverage services
-
Mobile food services
-
Museums
-
Operation of historical sites
-
Other
-
Other accommodation
-
Other amusement and recreation activities
-
Other food and beverage services
-
Other holiday reservation services
-
Other tourism transportation activities
-
Rail Passenger transport
-
Recreational and sport activities
-
Restaurants, cafes and bars (Food and Beverage serving activities)
-
Road passenger transport
-
Tour operator activities
-
Travel agency activities
-
Water (sea, coastal and inland) passenger transport
-
Share
Malta’s Deputy Prime Minister and Minister for Foreign and European Affairs and Trade, Ian Borg, has outlined a strategic vision for the country’s tourism sector, emphasising a shift towards quality, sustainability, and luxury offerings in line with international trends.
According to Travel and Tour World, Borg made these remarks during a visit to the Noru Hotel in St Julian’s. He highlighted the importance of transitioning from high visitor numbers to a model focused on higher value-added tourism, aiming to increase per capita tourist expenditure and improve service standards.
The government is collaborating with key industry stakeholders to enhance the experience for both residents and visitors, ensuring that Malta remains a competitive and sustainable destination in the years ahead.
#Green transition #Sustainable tourism #High-end tourism #Cultural preservation #Eco-friendly accommodations
Comments (0)
Related content
See also
-
33
Stay ahead with the latest tourism insights from the EU Tourism Stakeholder Event!
- Categories
- Coastal, maritime and inland water tourism Cultural tourism Ecotourism +42 more
-
13
Sign-up for the Sustainable EU Tourism Twinning Workshop
- Categories
- Coastal, maritime and inland water tourism Cultural tourism Ecotourism +64 more
-
96
Don't miss the 1st EU Tourism Platform Onboarding Workshop!
- Categories
- Coastal, maritime and inland water tourism Cultural tourism Ecotourism +64 more