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Reimagining European tourism: The Phoenix 4.0 project vision

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22 May 2025

Reimagining European tourism: The Phoenix 4.0 project vision

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

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An illustrative photo of a view of a city.

Explore the recently launched Phoenix 4.0 project, co-funded by the EU, to assist tourism SMEs across Europe in embracing a resilient, sustainable, and digital future.

Authors

Editorial team

Topics
Geographical descriptors

France

Iceland

Kosovo

Serbia

Slovenia

Spain

Organisation Type

Local Authorities

National authorities

NGOs / Non-profits

Regional Authorities

SMEs (a company with less than 250 employees)

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Digitalisation of tourism SMEs and destinations

    • Green Transition of Tourism Companies and SMEs

    • Innovative tourism services

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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The Phoenix 4.0 project was launched in November 2024 with the goal of supporting tourism SMEs in adopting resilient, sustainable, and digital business models to build a stronger future. Explore the first outcomes of the project, including the Resilience Navigator Tool, which was developed to empower tourism SMEs in line with the project’s mission.

Follow the attached link to explore in detail the project’s objectives, key actions, and anticipated impact—and to see how it aligns with the Transition Pathway for Tourism.

#Sustainable tourism #Innovation in tourism #Resilience planning #Tourism development 

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Categories
Coastal, maritime and inland water tourism Cultural tourism Ecotourism +64 more