Projects
30 April 2025
Phoenix 4.0: Strengthening tourism SMEs for a greener future
Projects
30 April 2025
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
+41 more
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The Phoenix 4.0 project (PHOENIX 4.0 – Resilient Ecosystem for Empowering Tourism SMEs), co-funded by the EU, was launched in November 2024 to assist tourism SMEs in adopting resilient, sustainable, and digital business models. This initiative aims to ensure a resilient future, in line with the EU’s Transition Pathway for Tourism.
AnySolution
Catalan Tourist Board
DURA
Islenski Ferdaklasinn
Open Tourisme Lab
Prishtina REA
University of Ljubljana
Topics
France
Iceland
Kosovo
Serbia
Slovenia
Spain
Local Authorities
National authorities
NGOs / Non-profits
Regional Authorities
SMEs (a company with less than 250 employees)
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Digitalisation of tourism SMEs and destinations
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Green Transition of Tourism Companies and SMEs
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Innovative tourism services
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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The Phoenix 4.0 project (PHOENIX 4.0 – Resilient Ecosystem for Empowering Tourism SMEs), funded by the European Union, aims to support tourism SMEs in becoming more resilient, digital, and sustainable. Coordinated by ARCTUR, it focuses on strengthening SME resilience, accelerating digital adoption, promoting sustainable innovation, and fostering collaboration. Running from November 2024 to August 2027, its expected outcomes include enhanced competitiveness, reduced environmental impact, and improved efficiency within the European tourism sector.
#Sustainable tourism #Innovation in tourism #Resilience planning #Tourism development
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