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Empowering tourism SMEs for sustainable and digital growth

Knowledge documents

10 March 2025

Empowering tourism SMEs for sustainable and digital growth

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

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An illustrative photo of green trees beside river under blue sky.

The Cross-Re-Tour report highlights the challenges and opportunities for tourism SMEs in their green and digital transformation, emphasising the need for targeted support and resources.

Authors

Cross-Re-Tour project

Related Organisation(s)

Breda University of Applied Sciences

Breda University of Applied Sciences

Topics
Geographical descriptors

Albania

Armenia

Austria

Belgium

Bosnia and Herzegovina

Bulgaria

Croatia

Cyprus

Czechia

Denmark

Estonia

EU-27

Finland

France

Georgia

Germany

Greece

Hungary

Iceland

Ireland

Italy

Kosovo

Latvia

Liechtenstein

Lithuania

Luxembourg

Malta

Moldova

Montenegro

Netherlands

North Macedonia

Norway

Poland

Portugal

Romania

Serbia

Slovakia

Slovenia

Spain

Sweden

Switzerland

Türkiye

Ukraine

Organisation Type

SMEs (a company with less than 250 employees)

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Digitalisation of tourism SMEs and destinations

    • Green Transition of Tourism Companies and SMEs

    • Skills needs for twin transition

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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The Cross-Re-Tour project's report on knowledge gaps, published in 2024, identifies the specific challenges and knowledge gaps faced by tourism SMEs in their green and digital transformation. It focuses on challenges and opportunities for SMEs in various areas, including water, energy, food, plastic consumption, transportation and mobility, and staff development. The report emphasises the importance of targeted support and resources to help these businesses navigate the twin transition towards sustainability and digitalisation, ultimately aiming to enhance their competitiveness and resilience.

#Resource efficiency #Sustainable tourism #Green transition #Innovation in tourism #Reports 

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